The Results

              With the formation of the Design Thinking Department, we were able to go into customers' home for the first time to do generative with our user instead of focus group. As the result of adopting the methodologies from D-School, our group were able to run our own research for blue sky concepts and directly test our prototypes with users. We were able to move quicker than the rest of the org. We also came up with many ideas beyond the normal roadmap and my team and I filed for a Patented idea in 2014 regarding a the Set Top Box automation.
* Images of testings done in customer's home and prototype are private and proprietary and cannot be shown.